Warner Bros

Who doesn’t want billions of ad revenue and a new lot of fresh viewers? Yup! Every entertainment company wants this as its survival depends on these two major contributors.Considering the importance of these contributing factors one of the world biggest producers of films and T.V. entertainment, Warner Bros is going to launch two Web sites as announced by the company on Monday.

KidsWB.com

The first Web site has been named as KidsWB.com as it is quite evident from the name that the site will provide entertaining stuff to children by featuring cartoon characters like Scooby Doo, Bugs Bunny and Batman as all these characters are part Warner Bros entertaining library.

TheWB.com

The other site is TheWB.com that will provide complete episodes of shows like “Smallville” and “Friends” online and some other online shows will be presented online during next month in a beta test version, it was announced by Warner Bros.Television Group.

Online ad incomes

Kids WB.com and TheWB.com will be sponsored by ad incomes as deals with the companies like McDonald’s Corp., Mattel Inc. and Johnson & Johnson have already taken place in this connection, stated by Warner Bros.

Television studio’s content

Warner Bro.’s president Bruce Rosenblum stated in a Webcast that all it has been done for the availability of television studio’s content to younger viewers who prefer to watch shows on cell phones and laptops and they consider it television for themselves.

It is being considered a good move to make the content available on it Website by Warner Bros. as other companies have already stepped in that course.

General Electric Co.’s NBC

Other companies like General Electric Co.’s NBC and Walt Disney‘s ABC.com are already providing their stuff to the online audience and gaining good ad revenues in this connection.

The entertainment industry

However, according to some experts this move of online availability of content is not late enough from Warners Bros as online availability of shows still very promising for the entertainment industry.

Warner Bros. is trying to make its Website more than a platform for viewing large shows.
Rosenblum also stated that online watching is at its beginning stage and we must not be focused on mere profits for some years.

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