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Google is now set to hit the video advertising markets with its latest launch of “Video Advertising Program” on Thursday. The company is visualizing for a great time ahead with its arms,”You Tube”, and the existing “Ad-Network”. It hopes to materialize huge capital from the exponentially growing video advertising and online video.

Long awaited “AdSense for Video”, this new initiative from Google, came after the start of ‘testing text links’ with the video advertisements side by side of the search results. It is in beta stage right now and advertisers have been offered an option for “placing their text-ads overlaid at the bottom of a video viewer”, according to Google. This will facilitate a viewer to click on the overlay in order to see the video advertisement.

Google’s idea of showing video ads is quite different from the regular television ads which show up before the start of a program. Google’s ads will not be obstructive in that manner. Google in fact has taken a different approach and this will not prompt viewers to put the ads off, says the company.

Tags: , Google AdSence for Video Program, Online Video Advertising