Face it, you probably do not know what a tag and a ping is. You’ve probably heard of these online marketing terms – tag, ping, page rank, dissecting logs. However, do you know what these means? Basically, these terms refer to online marketing techniques that are used to generate website traffic, sales, or ranking.

There are a lot of marketing methods or techniques that you could use to boost your website’s traffic. Unfortunately, half of these techniques are incredibly difficult to understand or implement. However, if you are managing a website, it is important that you have your own set of strategies in order to create your presence in the Internet. From among all of these strategies, one of the best marketing techniques is tag and ping.

Introduction to the Tag and the Ping

If you’re trying to find ways to market your website and to generate more traffic, you should have heard of tag and ping, although you most likely do not know what that means.

The one thing that you should know first is that using tag and ping does not assure you of instant success. However, what it actually does is to give your website an edge over other websites. If done right, you would find more targeted traffic in your website than you could possibly handle. By boosting your traffic and ranking, you could expect increased generated revenue as well.

In truth, this method is relatively simple. You basically use the tagging system of online sites like Technorati after tagging your entries in your website. You then cross your fingers and hope that your chosen tags would draw attention to your site.

What is a Tag? What is a Ping?

When you speak of tags, you generally refer to keywords. Imagine yourself wondering about the best vacation spots in Bali. So, you open Google and key in, “best vacation spots Bali”. Those four little words are what you call keywords and these are the same words that you would use in your website as tags. Basically, these are the words that internet surfers would use to find things.

On the other hand, when you talk of a ping, you basically refer to the method of notifying search engines, like Google, that you’ve just updated your website. So, you “ping” your entry.

Using Tag and Ping as a Marketing Technique

These methods are quite effective in marketing your website. In fact, they’re excellent marketing tools. If done well, they would generate traffic to your website in no time at all. These will give your website a competitive edge against all others. In fact, because of these methods popularity, there is a great chance of having them misused. So, make sure that if you would use these methods, you would be leading your readers or website visitors to contents that are worth reading or checking out.

How to Market Your Website Using Tag and Ping

One of the easiest methods of using tag and ping in marketing is to sign your website to popular tagging sites like Technorati. It’s quite simple. You just have to upload a photo or your website logo, register, and write down all tags that would relate to your website. It is important that you include keywords that would definitely market your website to readers. Finally, you place a Technorati code in your website to make sure that you website is linked back to Technorati.

When updating your website or writing new entries, you should make sure that you have tagged your entry with the right keywords and then you ping your update back to Technorati.