Microsoft is strengthening its arms against the arch rivals ‘Apple’ and ‘Symbian’ to secure enough market space in mobile phone industry. The company has been successful in making an understanding with ‘Sony Ericsson’ to make and market the Smartphone’s running with the ‘Windows Mobile Operating System’.
‘Microsoft’ and ‘Sony Ericsson’ in joint venture have launched their first mobile phone device, a ‘Windows Mobile Based Smartphone’ today at the ‘World Mobile World Congress’ at Barcelona.
This new “Sony-Microsoft Smartphone” will be a specific device for consumers having a special slide-out QWERTY keyboard. It also has features like touch screen, photo and music service that can easily be operated with the application of ‘Windows mobile Platform’.
Both the companies are planning to bring this Smartphone in to the worldwide markets sometime during the Christmas holidays this year.
With this commercial joint venture of Microsoft and Sony Ericsson will be extremely significant for Microsoft. Sony Ericsson will be the fourth major mobile manufacturer which will be making mobile phones running on ‘Windows Mobile’. Samsung, Motorola, and LG are the three other companies among the top five ones. The largest mobile phone manufacturing company, Nokia however uses ‘Symbian Operating System’ for its mobile devices.
Gartner’s statistics show that in the second quarter of the year 2007 almost 18.7 million Smartphone PDA units with the ‘Symbian Operating System’ were shipped. On the other hand nearly 4.5 million mobile devices with the “Windows Mobile Operating System’ was shipped in the same period.
Sony Ericsson is currently shipping almost 100 million phone units every year. With the introduction of new mobile phones in collaboration with the Microsoft the quantum is expected to increase substantially for each coming year. This way, Microsoft would also be sharing a bigger chunk of market.
Almost all the mobile phone devices manufactured by Sony Ericsson are currently using its own operating system. Its camera and music facilitating mobile phones are extremely popular around the world. The company though has some specific models based on the Symbian operating system that are exclusively oriented for professionals.
Microsoft is expecting to present a challenge before Apple with its consumer orientations and the Symbian for its enterprise orientation. This nice combination will enable the company to enhance its reach to both the levels at one time.”This is big news for Microsoft as they begin to court enterprise and business customer both”, says Michael Gartenberg from Jupiter Research.
For Microsoft it is going to be a psychological win, say some experts.
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