ED

Key Points:

• Sell more and earn more money.
• Get visitors that have genuine interest in your content.
• Build trust in your visitors even before they visit your website.

Sounds like the things you want? Search engine traffic does just that. When you get listed in the results for a search term on Google, these things happen:

1- The visitor would have the impression that you’re an authority.

This is automatically built up by the fact that search engines function on good content in the top results. Google became the leading search engine because they could provide very relevant content in their search results; closest to what the searcher expected. As the many searches come up with results that the user wants, the user begins to trust that the search engine will give them good, reliable information in the results – meaning that if your site appears there, you are most likely to be trusted. Visitors who trust you will buy your products and subscribe to your feeds and come back for more information.

2- You get visitors for FREE

It’s not the free part that’s fascinating – it’s the part where the visitor is actually targeted. You get traffic that actually has interest in your information, product or service. Targeted traffic means that your conversions will be better.

You must be thinking, – I could use this traffic!

And then the question arises, “But how do I get into the search engine results?”

This, my friend, is known as search engine optimization (SEO). Basically, you engineer your websites with specific guidelines and techniques that will help the search engines decide whether you are fit to be there. You need to show the search engines that you have content that is relevant to the search terms you want your website to be listed for. Over the years, the techniques that will get you there have changed and many cheap tricks do not work anymore as the search engines use new algorithms to make the decisions.

The first thing you need to do is have on-page optimization. These are the things you have on your website – the content, proper HTML tags and such can be optimized for your page to be listed on the search engines.

On Page Optimization

1- Content
In the past, it used to be having a large number of the keyword placed all around your articles and the search engines would think it was very relevant to the particular term. Now, it has taken a turn to use a technique known as Latent Semantic Indexing (LSI). LSI is a technique that looks for related words all around your article that is used in the same topic that the term describes. This means that repeated keywords do not work as well as they used to now, since they now depend more on related keywords. This promotes quality content and more naturally written articles, which seem to fall well into the criteria of LSI.

Bottom-Line: Have genuinely good content. However, use the thesaurus for a possible boost in rankings for using different words, something that the LSI system may like. No one knows for sure, but since LSI seems to point in that direction, use it.

2- HTML Tags
<h1> and <h2> tags are actually looked at by the search engines to determine your content’s relevance to the keyword. They seem to tell the search engine that they represent the content since they are usually the largest of texts and would probably mean something significant. Try putting your keywords in between these tags, and the h1 tag especially.

3- Title of Page
This is one of the most crucial parts of SEO – the title. It can help bump your page by hundreds of positions on the search engine results. This apparently plays a big part in how the search engines place your page in their results. I mean, if the title does not say it, it cannot be THAT relevant. It seems to be a good way to rank pages. This is also what the user sees when your website comes up in the results, so do not ignore its readability. Try maintaining a balance between SEO and marketing. You still need a compelling headline to make them want to click more.

Off Page Optimization

Now, we will talk about off-page optimization. This is the optimization you do outside the website to increase your rankings. It has to deal with building inbound links to your website meaning other people’s websites linking to your website. Search engines use this as a gauge as to whether your website is an authority. If many people are linking to you, your content has to be good, at least that’s that the search engines think. It is actually a good way to decide whether your website is relevant and has good information.

There are a few ways to do this:

1- Write Articles
You can write articles for other people’s websites. Almost no one will reject good articles that can add value to their own websites. Let them publish the article on the condition that they put a link to your website somewhere before or after the article. As long as you can find a way to have them link back to your website, it’s good. Another way is to write articles and submit them to article directories. This is easier because you will not have to exchange emails with the website owner, at least most of the time.

2- Write Good Content
It’s as simple as that. People will link to your article if it’s genuinely good and impresses them enough to create the urge to spread the word for you. This technique is something that has no gimmicks to it and works based on merit. Try writing your articles in a way where it’s compelling to read so that it does not bore the reader out.

There you go a summary of how you can increase your page’s position in the search engines by optimizing your website.

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