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“Wi-Fi Hotspots will become as irrelevant as telephone booths as mobile broadband takes off” said Johan Bergendahl, the Chief Marketing Officer of Ericsson in a statement issued on Monday. Johan Bergendahl was addressing the ‘European Computer Audit, Control, and Security Conference’ in Stockholm as a keynote speaker.

Mobile broadband facility is increasing day by day and the growth is much faster than the growth of mobile or the fixed telephone facilities around the world. This increase in the rate of growth is among the highest ever recorded growth in the industry.

Market analysts and industry experts feel that in some parts of the world the mobile broadband will beat the rate of growth in fixed telephone facilities within this year itself. In Europe, Austria and Sweden are already witnessing the change. In Sweden “the most popular phone is a USB modem”, says Bergendahl.

It has been observed that the existing ‘Wi-Fi Hotspots’ have become more of a telephone boxes of this broadband era. The Wi-Fi facilities at the Starbucks are one such example. Once more people will start using the mobile broadband the requirement of ‘hot-spots’ would automatically cease to exist.

The growth in the acceptability and use of mobile broadband would largely depend on two specific factors. Cost is one of these factors. In Austria, Sweden, and Denmark, the average cost of a typical mobile broadband subscription is nearly $31 per month. This reasonable price range would be an important accelerating factor contributing the growth of mobile broadband compared to the ‘Wi-Fi-Hot Spots’ which are costlier.

Present day Laptops are including the inbuilt support for “High Speed Packet Access (HSPA) “with increased adaptability. It is also favored by Ericsson. In coming times almost all laptops and computers would be having such supports. Ericsson has already entered in to a deal with Lenovo for including the HSPA technology in the “Lenovo laptops”.”In few years, the HSPA will be as common as Wi-Fi is today”, says Bergendahl.

Mobile broadband technology is also faced with certain challenges and risks in the future markets. Some of the concerning factors include the coverage, price, and the availability of the connections. It is even more challenging when someone is roaming on different networks. Once these issues are addressed and adequate solutions are devised, the technology will definitely find a solid standing in the international markets and will be favored by the consumers around the world.

International roaming is a big issue in itself and this needs to be addressed in its completeness. It is important that all the carriers around the world work in coordination with each other. If this becomes possible, it will be as cheap as $10 per day, expect some market analysts. It is almost impractical to know about the bill after coming back from an international business trip.

Coverage is another big issue and much to be done in this segment. Future lies with the “Third Generation Coverage (3G) and all designs would need to improve in accordance with this concept. Providing better and improved signals indoors and in rural areas would also be among the challenging issues.

Relevant Links:

• Ericsson predicts demise for Wi-Fi hot spots
• http://en.wikipedia.org/wiki/Hotspot_(Wi-Fi)
• http://en.wikipedia.org/wiki/High-Speed_Packet_Access

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