Introduction

Pay-Per-Click (PPC) traffic has got to be one of the most expensive forms of traffic, especially for home businesses that do not advertise using the mass media mediums (television, radio, etc.). What most people fail to see is that PPC is one of the most profitable sources of traffic you can have, and one which gives you the most control. Having more control means that it is more likely for you to be responsible for the bad results you are getting from PPC - but it also means that you have the power to change that.

 

PPC is one of the most powerful forms of traffic because you can get a very definite figure of the amount you spend and how much you get back from the investment. If you do it right, it will allow you to maximize your profits like no other method can. With such information on the ROI, you will be able to formulate exactly how much you can pay for each click and still get a profit.

The Common Problem

Have you ever wondered why your competition can bid so high for very same keywords you compete in, and still make a profit?

If the keywords are the same, it means the problem does not lie in the PPC techniques you use. The problem lies in where you bring your visitors and what you do to them. In short, it means your landing page is the problem.

Impressing the Prospect

In PPC, you can clearly deduce what the prospect is thinking most of the time from the keywords. This will allow you to craft your landing page to specifically cater to the visitors and manipulate them to a great extent. Here, we will speak about how you can convert your prospects even more by impressing them.

If you want your visitors to trust and believe in your product, you have to convince them that you are a true expert in the field. The method here is simple, but it requires the right mindset.

Give them great content. There is no better way of showing the prospect that the product was written by someone who knows what he is doing.

Don’t be afraid of giving too much information. If you have a product selling the secret to luring giant bass to your bait, give away the technique that the product teaches, but leave just enough detail missing that they will need to buy your product. Before a prospect will buy the product, the technique has to sound believable - and what better way than to reveal the technique itself?

What you can do is write the copy with no limits on how much information you give. Then, proof read it to make sure that it does not give away too much information; and when I say too much, it means giving away so much that the prospect feels like he won’t even need the book anymore.

If the content is great, the customer will go “If there is so much good information in the sales copy, the book must be even better because I am paying for it” and you have a sale. Limiting yourself will only lower the prospect’s impression of how good your product is because it sets the benchmark for how good the information can get.

Another way to boost your conversions will be to offer a toll-free phone number that they can call to ask any questions they may have. This lets your customers know that you are genuine and that you are not afraid to answer any question immediately. When you give them a number to call, it gives the impression that you are confident of your product and that it works. A phone number also tells the prospect that they are dealing with a real person, something which is especially important online.

At the end of the sales copy, make sure you remind them of their problem again and that your product has the solution. This is especially powerful in PPC because you know exactly what the problem is. Build different landing pages for different keywords and create all of them with the perspective of the prospect in mind.

These are the few ways you can increase your conversions and it may take some work, but it is well worth it.

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