Shopping can be defined as the examining of goods or services by the shoppers with the intention of purchasing the goods or services from retailers. Usually, the shoppers select the product they want after analyzing the other options. Some people consider shopping as a leisure activity and also an economic one. However others view it as a tedious task.

What are the various types of shoppers?

• The shoppers are of different types. There are people who are known as window shoppers. They indulge in window-shopping. Window-shopping is the activity in which shoppers look through various products or give them a trial without actually buying them. They do it as a leisure activity just to pass time.
• Oniomania is the term used to denote shopping addiction or shopaholic. Some people are addicted to shopping. They have a compulsive desire to do shopping. They derive satisfaction while purchasing something.
• Some people consider shopping as a tedious task. They feel uncomfortable to stand in queues for buying the product they want. Some people do not have the patience to analyze various products and buy the suitable one. They often buy the first product they see or they pick randomly.
• There are shoppers who go in groups (friends or relations) for buying products. They ask suggestions from all of them and then buy a product.

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Microsoft has announced on Oct 1st 2007 that it has acquired a comparison shopping search engine called jellyfish.com. Now jellyfish will be part of Microsoft’s live search division. Microsoft believes that the technology used by jellyfish.com has good potential applications which help them to continue investing heavily in commerce and shopping.

Jellyfish is based in Madison, Wisconsin and is a customer centric new form of online advertising website. Jellyfish.com is very successful in generating huge discounts by mobilizing a large group of consumers through their auction and chat tools to buy a single product in a single day. The President of Jellyfish, Mark McGuire who has teamed up with Brian Weigand to pioneer an innovative online shopping idea to help the businesses and the consumers experience a unique internet marketplace.

Jellyfish had done remarkable venture in the field of comparative shopping engines. In terms of the deal with Microsoft, Jellyfish.com maintains its standalone identity and continues to remain in Madison with its 26 employees. Jellyfish has a very strong consumer feedback base. Most of the account holders in the site feel that shopping online with jellyfish is exciting and fun. The support staffs of jellyfish are amazing and friendly. The buyers benefit from saving lot of money more money, through shopping in jellyfish than other sites. Jellyfish also offers lot of prizes and discounts as well as cash back incentives

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