Introduction

Pay-Per-Click (PPC) traffic has got to be one of the most expensive forms of traffic, especially for home businesses that do not advertise using the mass media mediums (television, radio, etc.). What most people fail to see is that PPC is one of the most profitable sources of traffic you can have, and one which gives you the most control. Having more control means that it is more likely for you to be responsible for the bad results you are getting from PPC - but it also means that you have the power to change that.

 

PPC is one of the most powerful forms of traffic because you can get a very definite figure of the amount you spend and how much you get back from the investment. If you do it right, it will allow you to maximize your profits like no other method can. With such information on the ROI, you will be able to formulate exactly how much you can pay for each click and still get a profit.

(more…)

Face it, you probably do not know what a tag and a ping is. You’ve probably heard of these online marketing terms – tag, ping, page rank, dissecting logs. However, do you know what these means? Basically, these terms refer to online marketing techniques that are used to generate website traffic, sales, or ranking.

There are a lot of marketing methods or techniques that you could use to boost your website’s traffic. Unfortunately, half of these techniques are incredibly difficult to understand or implement. However, if you are managing a website, it is important that you have your own set of strategies in order to create your presence in the Internet. From among all of these strategies, one of the best marketing techniques is tag and ping.

(more…)

With the rise of web 2.0, social networking sites flooded the web battling to become the most popular – especially with the advent of the $580 million MySpace acquisition by News Corp. Among the sea of these social networking sites, one stood out, and it was Facebook.

About Facebook

Facebook was founded by a young Harvard student named Mark Zuckerberg. It started out small, allowing only the students of Harvard College to join the network which would allow the undergraduates to communicate with their friends, meet new people and exchange information. Within two months, it spread to all the colleges around the vicinity of Boston and all the Ivy League schools and soon after, to all universities. On September 11th 2006, Facebook decided that they would let anyone join their network, as long as they were of a certain age, and participate in networks that were categorized by school, work or geographical locations. This opened the doors for an even more rapid rate of expansion for the social networking website that no one had expected to become one of the most valuable entities online today.

(more…)

A Blog (fusion of Web Log) is a collection of entries that are in chronological order in a website. Blogs usually provide commentary or news on some specific topics such as food, local news or politics, online diaries, etc. usually blogs contain images, text, links connecting to relevant blogs or websites, and to related topics. A special feature of the blogs is the comments. The readers of the blog can leave comments that make the page interactive, reliable and interesting.

Article directories are websites containing a number of topics on various fields written by the authors from all over the world. The article directories provide ezine owners and website with a centralized repository that contains free information. The article directories also provide free exposure to the authors.

(more…)

The public debate about marketing vs. advertising is filled with mistaken beliefs of their various roles, often seen by the average man in the street as one and the same thing, tricks used by sellers to capture their interest and manipulate them into buying the product or service. Tricks and manipulation though are terms most marketers and advertisers would be horrified to hear about their campaigns.

Marketers vs Advertisers Defined

Marketing is usually seen by practitioners as the overall discipline used to promote products, services, brands, election candidates, programs etc. Marketing includes advertising as a child discipline, along with market research, public relations, sales, branding etc. Pricing for products and services is usually set by the marketing team of any organization.

(more…)

Web directories have always been around ever since the time the Internet first took its hold in public consciousness. These directories are nothing but sites that contain links to other websites, often arranged in groups. Each web directory will have categories, which will each have the lists of websites related to the subject in question. Categories are usually search able so that the visitor can get to what he or she wants quite easily.

Web directories can be free or paid. Free directories earn their money through affiliate advertising or revenue from the search engines that power the searches visitors make. But on free web directories, websites will be allowed to post their links for free. On paid directories, there will be a charge to host the address of the website. The charge could be either paid as rent for a fixed amount of time, or it could be collectible in form of pay-per-click or pay-per-sale income.

(more…)

Let’s start with correctly defining the phenomenon of marketing, it simply a technique to utilize the human, physical and financial resources for the demands of the customers or the market fluctuations. The art of marketing involves a proper consumption of all the resources to stay in business and requires a lot of exhaustive planning. The prevalent trend is the confusion that marketing is all about advertising and then promoting sales of goods or services. But it is really important to understand that advertising and selling are just two essential activities of marketing. Marketing is all about integrating all the organizational resources in a way that recognizes the demands of the customers and then satisfying those demands in a far better way than its competitors. It involves a great deal of research on the consumers and their requirements and formulating the best probable design, promotions and prices.

(more…)