These days, online search is synonymous to “Google”. Peers tell each other “to Google” a term or topic when they mean to search it online. Google has definitely played an important role in the life of every human being who is related to internet in some way. There are many other services provided by Google which have made researches and study even easier like Google Books, Google News, Google Scholar, Google Maps and Google Earth. The latter has gained great deal of importance in past few years as it is one-of-its-kind service. People all around the sphere gain help from this service of Google. Apart from information and study purposes, it is also used as entertainment tool e.g. locating your home on the globe, finding out the location of your high school, searching for the international landmarks like Great Wall of China or Pyramids etc.

In this article, I will discuss the usage of Google Earth, along with the detailed history and background of this grand service.

What is Google Earth?

This is a virtual world map that displays geographical information of the globe. You can locate your house and see the place in map form, terrain form, satellite or hybrid.

History of Google Earth:

We cannot give the whole credit of Google Earth to Google, as it was created by another company. This program was originally named EarthViewer 3D which was fashioned by a company called Keyhole, Inc. As EarthViewer 3D, it was released back in 2001. In 2004, the big daddy Google acquired Keyhole Inc. and obviously, the EarthViewer came under Google’s control. In 2005, this product was released once again, but with a new name; Google Earth. This is available for those systems that run on MS Windows 2100 and above, Mac OS X 10.3.9 and above, Linux Kernel 2.4 and later and FreeBSD. As far as using Google Earth on mobile phones is concerned, it is available as free download both for iPhone OS and Android OS form their respective App Markets.

Overview of the Program:

Google Earth allows users to see images of the earth taken via satellites. These satellite images are of varying resolution; varying according to the significance and popularity of areas. Most of the times, land is covered in minimum 15m of resolution, but at popular places like Las Vegas, Melbourne and Cambridge, we find the highest resolution at fifteen cm. Basically, one will only get 2D image for most parts of the world. It is nothing like seeing something in front of you (or 3D), rather it is something like a huge snapshot of cities and colonies. There are but only few places on the earth that can be seen in 3D mode. These are the places which are considered more like the greatest landmarks like Grand Canyon and Mount Everest. With the help of NASA’s Shuttle Radar Topography Mission (SRTM) and collected digital elevation model (DEM) data, Google Earth offers these 3 dimensional images. Though the service was unable to render 3D images of places, but now there are certain places of which 3D images can be viewed. Now, we have Street View option as well as exploring moon is also possible with new version of Google Earth. Google Earth is available in 37 languages, with two version of English and Chinese each.

Features of Google Earth:

Now, let us discuss the nice features of Google Earth.

1. Wikipedia and Panoramio

Back in 2006 December, Google added a new layer to the Google Earth called “Geographical Web”. This included integration with Wikipedia and Panoramio. In 2007, Google acquired Panoramio and in 2010 the Geographic Web Layer was removed. Now, Panoramio layer sits in between the main layers and Wikipedia layer is lying in the “More” layer.

2. Flight simulator

There is a flight simulator feature in the Google Earth where the aircrafts can be controlled via keyboard, mouse or joystick. In the beginning, this was a hidden feature, but now it is not. The featured airplanes include F-16 Fighting Falcon and Cirrus R-22.

3. Google sky

It was introduced in 2007. As the name suggests, this feature enables users to view bodies and stars in the space. Though it offers great experience, Google Sky has tough competitions in form of Microsoft WorldWide Telescope and Stellarium.

4. Google Street View

In year 2008, the Street View was fully and completely integrated into Google Earth. In this mode, viewers are able to view some selected parts of few chosen cities at ground level. A 360 degree panoramic street level image is provided. It began with 5 cities, and now it has expanded to a great number of cities worldwide. The street view shows such photographs that have been taken before via an automobile. While in the Street View mode, these photos can be seen in a variety of sizes and from different angles and directions.

5. Ocean

This feature was added in the Google Earth in 2009. It offers views of oceans and underwater 3D imagery. Information from great oceanographers and scientists is included in this mode.

6. Historical Imagery

This feature allows the users to know about historical development and background of a certain place. If you are a student and working on an assignment regarding historical background of a certain place, this feature of Google Earth is bound to aid you big time.

7. Google Moon

As the name suggests, this feature displays images of our beloved moon. Google introduced Google Moon as a feature of Google Moon in 2009, on 40th anniversary of Apollo 11 mission.

8. Google Mars

This feature displays images of planet Mars as well as 3D topographical exposé. Though good for entertainment purposes, this feature can be best used for research purposes and studies.

Things change and technology keeps on developing. It is an ever growing thing, thus these features do not complete Google Earth. The service will keep on growing and we hope to see new and more exciting features and layers in the upcoming

A joint venture can give Yahoo some required force as it tries to fend off an annoying $42 billion proposal from Microsoft Corp.Some view the latent deal as sheer gamesmanship, chiefly in light of no trust fears that a Google-Yahoo connection would likely hoist.

A search-ad agreement may perhaps set hurdles Microsoft’s struggles but is not likely to disrupt its plan. Yahoo could plainly pull out of the joint venture should it agree to be taken over by Microsoft, people know the matter said.

Still, a Yahoo joint venture with Google is now progressively more likely, the people held. Yahoo and Google described last week they would embark on the first round test to appraise the perceptible of a broader search-ad outsourcing agreement.

Such a deal could add to Yahoo’s ready money by more than $1 billion a year, according to Citigroup Global Markets expert Mark Mahaney.The reason is that Google’s system creates considerably more proceeds for each search inquiry than Yahoo’s does.

The partly cover between Google and Yahoo could make it hard to get a deal past supervisors analysts claim. But the two are investigating ways to deal with potential authoritarian troubles, people know their debate say.Possibilities comprise preventive the joint venture to clear-cut groups of search queries or regions, for example.

An agreement with Google could make it easier for Yahoo to carry out a detach deal it has been planned with Time Warner Inc.’s AOL. Yahoo has been in discussion with Time Warner about merger with AOL. Time Warner would get a pledge of about 20% in the merged body in return.

But Yahoo has yet to place a deal with AOL and while talks between the two continue, Yahoo’s board could risk an uprising by shareholders if it decided that path over a tie-up with Microsoft.

Some giant Yahoo shareholders have said they would greet a Microsoft deal for a price higher than the $31 a share it presented Jan. 31. A decline in Microsoft’s shares has abridged the cash and stock-offer value to $42.1 billion, or $29.26 a share.

Microsoft and Yahoo managers have met on at least two time but unsuccessful to agree on an outline for recognized talks. Microsoft wants Yahoo to give name to its price. But Yahoo has been reluctant to set a maximum and wants Microsoft to raise its original offer before agreeing to talks, almost everyone knows that issue.

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Google’s conformity to put together its office output applications with Salesforce’s client relationship association software apparently is a big agreement.

But business politics are just a part of the story.This new coalition identifies another indication in the tech industry’s sluggish march in the direction of a future in which now more but in the coming days most–software functions ultimately be located on the Internet.This hasn’t oblivion to Microsoft’s awareness.

Many sources preserve that supporting Salesforce as the new business platform isn’t likely to happen.As an alternative, Microsoft plans to go its own way and we must wait for to notice something out of Microsoft with the lines of what Google did with its app engine.
While addressing monetary analysts last summer, Ozzie presented an idea of a future of profound services where enormous data focuses to fortify a cloud infrastructure services cover on which all of Microsoft’s online services would run.

These are services like unique services, contact lists; this is the cover where social graph of your relationships lives, your presence and meeting, message services.

So whether it’s hosting our Live assistance for individuals or our service-based assistance that are more targeted for projects, or apps that are partners or customers will provide–this proposal will eventually be used by and will help all of the audiences that we as Microsoft serve because each audience is suffering some change that’s applicable to them from software-based solutions to software plus services, or services alone.

“Salesforce costs $700-1,000 per year per consumer, more than 10x Google Apps contribution cost. When Salesforce sells Google again, if it limits itself to its CRM user base, even assuming that it keeps the entire Google Apps contribution cost, it is at best a 10% upgrading. It is almost a loss chief for Salesforce.”

May be In the meantime, though, Google has massive money and can give to test whether Salesforce will give its apps greater inauguration into the business world. (And if the experiment flourishes into a hit, suppose the “Google to buy Salesforce” tale to once more make the rounds.)

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In explanation filed with the FCC (Federal Communications Commission), Google Inc summarized plans for low-power devices,which make use of local wireless airwaves for accessing the”white space”between TV channels.One of the Google official named the plan as” Wi-Fi on steroids or Wi-Fi 2.0.”"The airwaves can give enormous social and economic gains if efficiently used,”the Internet leader said in its comments.

In the long run this set of Wi-Fi devices might give data transmission speeds up to billions of bits/second,which is far greater than the millions of bits/second to be had on most of the existing broadband networks.People could do things like watching movies on wireless devices and other things,which are at present difficult on slower networks, said Rick Whitt of Google’s Washington telecom and media counsel.The white-space airwaves might become accessible in February 2009,when television broadcasters change to digital signals from analog.Rick Whitt said that he is expecting devices that make use of white-space spectrum to be available by the end of next year.

Google’s Shares rose 6.3 percent to $460.91 accompanied by a sharp increase in U.S. stock markets.

Google foresee the white-space spectrum as a likely place for operating a new class of wireless devices and phones based on Android,software from google,which a number of important equipment manufacturers have planned to use for building Internet-ready phones.

Google said that it stands to gain when people have easy access to Internet.The main business of Google’s is to sell online advertisements while people carry out Web searches.The filing with FCC happens less than 2 weeks after Google rival Microsoft Corp’s co-founder Bill Gates recommended the agency to ease up the white-space spectrum so that it can be employed to expand access of wireless broadband.

Google and Microsoft are among the group of technology companies that includes Intel Corp, Hewlett-Packard Co,Dell Inc and Philips Electronics who has been asking the Federal Communications Commission to permit unlicensed use of white-space spectrum.

Makers of wireless microphones and U.S. broadcasters are opposing the idea, as they fear that the devices could cause interference.The Federal Communications Commission is currently testing equipment to find out whether the white-space spectrum can be used without getting in the way of television broadcasts.

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Google said taking such kind of images is against its policy and this incident was a mistake.

A message which was sent to the officials of all Defense Department bases and installations around the country ordered not to allow the Google teams to take street-level images inside the facilities.

“We have got information that Google Maps was collecting 360 degree street-level images, including detailed imagery, of the military base in Texas,” said Gary Ross, the spokesman for the US Northern Command, in a press meet.

Air Force Gen. Gene Renuart, chief of the U.S. Northern Command, said he was concerned that allowing the 360-degree, street-level view could provide clear and comprehensive images and thus potential anti social elements may get sensitive information and it may endanger the base personnel.

It’s a big concern because such 360-degree, street-level view can show “where the guards are standing, clearly displays how the barriers go up and down, and it also gives a clear picture of how to get in and out of buildings, and I think that poses a real security problem to our military set up” said Renuart.

Larry Yu, the Google spokesman said a Google crew mistakenly asked for access to a base.

“It is against our policy to request the military bases for the purpose of capturing imagery in Street View and that the incident was a mistake,” he said. Larry also added that when the Pentagon contacted Google, the imagery was taken off from the site within 24 hours.

“Images include 360 degree street-level views of the protected area to include headquarters, access control points, facilities and community areas and barriers,” said the Defense Department.

“We don’t have any problem with Google Earth,” said Ross about another Google website that displays detailed images of buildings at 360-degree views, panoramic maps and satellite images.

“Though it is a very useful tool, there has to be certain limitations.” said Ross

“Google was very thankful for letting them know that we had a concern,” said Google.

According to the message sent by U.S. Northern Command to all Defense Department bases and military installations around the country, Google representatives requested to access Fort Sam Houston and the permission was granted.

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Long awaited “AdSense for Video”, this new initiative from Google, came after the start of ‘testing text links’ with the video advertisements side by side of the search results. It is in beta stage right now and advertisers have been offered an option for “placing their text-ads overlaid at the bottom of a video viewer”, according to Google. This will facilitate a viewer to click on the overlay in order to see the video advertisement.

Google’s idea of showing video ads is quite different from the regular television ads which show up before the start of a program. Google’s ads will not be obstructive in that manner. Google in fact has taken a different approach and this will not prompt viewers to put the ads off, says the company.

The data represents an interesting scenario. According to the estimates of ‘ComScore’, more than 141 millions American internet users viewed almost 10 billion videos in the month of December 2007 alone. Average time spent on watching videos was 3.4 hours per month per person. There was an increase of 34% of the video viewers in December 2007 compared to the January 2007.On an average, an online video takes 2.8 minutes and on this basis an average internet video viewer visited almost 72 videos, according to ‘ComScore’.

The video advertising market is not huge today but the way it is growing, it will be tremendous in future. As on today, almost $20 billion are spent on the internet advertisements in the United States alone. Google, with this perspective, intends to grab a sizable amount of this existing and future ads market with its “AdSense for Video”.
Google could earn revenue of $16.6 from the ad-business last year and this was derived from its text ads that run by side of the search results on its own and the partner’s networks. Google has not been able to attain much success in generating more revenues from its existing business and could not attract advertisers in that way. The company has not been able to snatch sizable ads revenue from the conventional media like newspapers, TVs, and mobile phones.

Google is also opening up the “You Tube” for all advertisers who intend to put video ads on this largest site on the web. Here the ads would be running on the creator’s videos if they agree to be a part of Google’s “AdSense for Video” program. Video creators would be sharing the revenue generated through their videos. Similarly, the website owners may also choose to be a part of the same ‘ad-program’. They can also agree to embed these ad-bearing You Tube videos in their web pages and share a part of the revenue generated.
Google’s “AdSense for Video” program has number of partners including video sites ‘Revver’, and ‘Blip’. Apart from these ‘YuMe’, and ‘Brightcove’, the video technology companies, would also be distributing video contents and advertisements through their own networks.

Google has to face stiff competition from rival companies also. Microsoft, Yahoo, and VideoEgg have also entered in this video advertisement markets and have started delivering video ads to their partner websites. Yahoo’s recent acquisition of ‘Maven Networks’ will be facilitating the technology delivery for video content and ads for more than 30 partner companies including Fox News, Gannett, The Financial Times, and CBS Sports.

Related Links: AdSense for Video Help Pages

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