Super Bowl XLV has now been wrapped up and the Green Bay Packers have taken the Lombardi Trophy home. The “Super Bowl Sunday” is always been an American national holiday. Also this year, the 2011 Super Bowl has become the most-watched American television program in history, drawing an average audience of 111 million viewers. The Super Bowl is also among the most watch sporting events in the world. The commercial have always been the main attraction for many people during the Super Bowl. Because of its high viewership, commercial airtime during Super Bowl broadcast is the most expensive of the year. Due to the high interest rate of people and the high cost of investing in advertising on the Super Bowl, Money regularly develop their most expensive and entertaining commercials for this broadcast.
Below are the best Super Bowl commercial of all time, which one is your favorite one?

1. Volkswagen: The Force

The Volkswagen Super Bowl ad called “The Force” proved to be a coveted ad this year. It has registered more that 12.5 million views on YouTube alone, around 10,000 comments and 62,000 “likes” short after its released on You Tube. The Star Wars-themed commercial has also been the most talked about ad on Twitter.

Why we like it
The video shows little Darth Vadar in this attempts to use the force. It’s a nice, simple clean cut commercial. The commercial says nothing about the car at all, just trying to associate warm fuzzy feeling with the car and brand. Also the idea of releasing the ad on YouTube before the Super Bowl was quite new and creates a prior hype for the ad.

2. Snickers Commercial 2010 with Betty White)

The Snickers Commercial (featuring Betty White) was debuted during the 2010 Super Bowl. The most exciting thing about this ad is seeing Betty White get tackled.

Why we like it
Everybody love Betty White and this commercial, with the slogan “You’re not you when you’re hungry”, features Betty White on the football field.

3. Monster.com “When I Grow Up …” (1999)

A group of kids stare at the camera and declare their desire to “have a brown nose,” “be a yes man” and “claw my way up to middle management.”

Why we like it
Kids are cute, and when they talk about what they want to be when they grow up make them even cuter. It was great brand recognition for the new company.

4. Apple “1984” (1984)

In the third quarter of the 1984 Super Bowl, a strange advertisement appeared on the TV screens. A runner representing Apple throws a sledgehammer into a giant Big Brother image representing IBM and shatters the TV image. As the screen explodes, a voice-over announces, “On January 24th, Apple Computer will introduce the Macintosh. And you’ll see why 1984 won’t be like 1984.”

Why we like it
The Apple Ad 1984 promised a populist shift in the future of Personal computers. With “Blade Runner” the ad generated more hype.

5. E*Trade “Monkey” (2000)

Two dim-witted guys and a monkey clap to some cha-cha music in garage, followed by the punch line, “Well we just wasted 2 million bucks. What are you doing with your money?”

Why we like it
It was one the cheapest ad of the year to produce. The marketing Gods have a way of punishing tech companies that blow too much money on flashy ads.

6. Lays Potato Chips

The Lays Potato Chips is an ad from 2008 featuring MC hammer.

Why we like it
Any reason to bring back the “Hammer Pants” is a good one.

Pay-Per-Click (PPC) traffic has got to be one of the most expensive forms of traffic, especially for home businesses that do not advertise using the mass media mediums (television, radio, etc.). What most people fail to see is that PPC is one of the most profitable sources of traffic you can have, and one which gives you the most control. Having more control means that it is more likely for you to be responsible for the bad results you are getting from PPC – but it also means that you have the power to change that.

 

PPC is one of the most powerful forms of traffic because you can get a very definite figure of the amount you spend and how much you get back from the investment. If you do it right, it will allow you to maximize your profits like no other method can. With such information on the ROI, you will be able to formulate exactly how much you can pay for each click and still get a profit.

The Common Problem

Have you ever wondered why your competition can bid so high for very same keywords you compete in, and still make a profit?

If the keywords are the same, it means the problem does not lie in the PPC techniques you use. The problem lies in where you bring your visitors and what you do to them. In short, it means your landing page is the problem.

Impressing the Prospect

In PPC, you can clearly deduce what the prospect is thinking most of the time from the keywords. This will allow you to craft your landing page to specifically cater to the visitors and manipulate them to a great extent. Here, we will speak about how you can convert your prospects even more by impressing them.

If you want your visitors to trust and believe in your product, you have to convince them that you are a true expert in the field. The method here is simple, but it requires the right mindset.

Give them great content. There is no better way of showing the prospect that the product was written by someone who knows what he is doing.

Don’t be afraid of giving too much information. If you have a product selling the secret to luring giant bass to your bait, give away the technique that the product teaches, but leave just enough detail missing that they will need to buy your product. Before a prospect will buy the product, the technique has to sound believable – and what better way than to reveal the technique itself?

What you can do is write the copy with no limits on how much information you give. Then, proof read it to make sure that it does not give away too much information; and when I say too much, it means giving away so much that the prospect feels like he won’t even need the book anymore.

If the content is great, the customer will go “If there is so much good information in the sales copy, the book must be even better because I am paying for it” and you have a sale. Limiting yourself will only lower the prospect’s impression of how good your product is because it sets the benchmark for how good the information can get.

Another way to boost your conversions will be to offer a toll-free phone number that they can call to ask any questions they may have. This lets your customers know that you are genuine and that you are not afraid to answer any question immediately. When you give them a number to call, it gives the impression that you are confident of your product and that it works. A phone number also tells the prospect that they are dealing with a real person, something which is especially important online.

At the end of the sales copy, make sure you remind them of their problem again and that your product has the solution. This is especially powerful in PPC because you know exactly what the problem is. Build different landing pages for different keywords and create all of them with the perspective of the prospect in mind.

These are the few ways you can increase your conversions and it may take some work, but it is well worth it.

This article is the property of http://www.ElegantDirectory.com
Copying and publishing any article from our site is strictly NOT allowed

Marketers vs Advertisers Defined

Marketing is usually seen by practitioners as the overall discipline used to promote products, services, brands, election candidates, programs etc. Marketing includes advertising as a child discipline, along with market research, public relations, sales, branding etc. Pricing for products and services is usually set by the marketing team of any organization.

Entrepreneurs and successful CEO’s typically have a solid grasp of marketing, they need this because the success of any business, non-profit, or governmental organization rests on being able to satisfy the needs of the market.

Advertising, as mentioned earlier, is largely responsible for appealing to the emotion of the consumer, and is seen as a first critical step in the sales process.

Advertisements that target the wrong emotion in the buyer are not likely to work, and run the risk of alienating the market. Advertisements take many forms, and are most commonly seen in print (newspapers, journals, and directories) and visual media (Internet, TV, Cinemas), but are also considered to be sales letters, viral marketing programs, and event sponsorship.

No doubt, advertising is intended to appeal to the buyer’s emotions, and sales people are trained to use empathy and emotional appeal to get the sale, however without solid marketing to back it up, the advertising will not be successful.

Steps to Marketing and Advertising Products

The usual steps in a successful marketing campaign involve initial market research into the market need, and how well the product or service is likely to be received. Once this is complete, the marketing team know what potential buyers are looking for and how good a fit their product is. A campaign is designed and potential buyer objections and triggering emotions dealt with in market testing. Once testing is complete, problems are ironed out in preparation of the final campaign. At this stage the brand has been decided on and packaging or promotional material designed.

Now it’s time to create the advertising material. The advertising team is responsible for determining the best avenues for promotion, and will conduct their own research into where the consumer is most likely being receptive to the product. Many products are only advertised at the point of sale, simply because they are considered to be impulse purchases, others are promoted in all available media.

Advertisers are responsible for selecting the format of the advertisement, from billboards to color spreads in major journals, free standing cardboard cut-outs, and everything in between. Suppliers are sourced who will be contracted to produce the advertising, from graphic designers to printshops. The advertising team then presents their proposed campaign and implementation plan to marketing.

Everything has now come full circle, and the marketing team has their complete campaign researched, planned, and ready to roll. Shortly before the campaign hits the market the sales channel is introduced to the product and given training on converting interested consumers into buyers of the product.

Marketing vs Advertising is a complex subject, and the definitions often blurred by outsiders in the face of so much exposure within the various media to both advertising and marketing campaigns. It is little wonder so many are confused, not realizing that marketing refers to the overall process, and advertising is just one of its constituent disciplines.

This article is the property of http://www.ElegantDirectory.com
Copying and publishing any article from our site is strictly NOT allowed.