Get the latest updates for
ElegantDirectory Blog
Advertising
The 6 best Super Bowl Ads of All Time
Written by admin on March 15, 2011 under Advertising | View Comments
Super Bowl Ads
Super Bowl XLV has now been wrapped up and the Green Bay Packers have taken the Lombardi Trophy home. The “Super Bowl Sunday” is always been an American national holiday. Also this year, the 2011 Super Bowl has become the most-watched American television program in history, drawing an average audience of 111 million viewers. The Super Bowl is also among the most watch sporting events in the world. The commercial have always been the main attraction for many people during the Super Bowl. Because of its high viewership, commercial airtime during Super Bowl broadcast is the most expensive of the year. Due to the high interest rate of people and the high cost of investing in advertising on the Super Bowl, Money regularly develop their most expensive and entertaining commercials for this broadcast.
Below are the best Super Bowl commercial of all time, which one is your favorite one?
Impress your PPC Traffic for Explosive Conversions
Written by admin on November 12, 2007 under Advertising, Marketing, PPC | View Comments
Introduction
Pay-Per-Click (PPC) traffic has got to be one of the most expensive forms of traffic, especially for home businesses that do not advertise using the mass media mediums (television, radio, etc.). What most people fail to see is that PPC is one of the most profitable sources of traffic you can have, and one which gives you the most control. Having more control means that it is more likely for you to be responsible for the bad results you are getting from PPC – but it also means that you have the power to change that.
 
PPC is one of the most powerful forms of traffic because you can get a very definite figure of the amount you spend and how much you get back from the investment. If you do it right, it will allow you to maximize your profits like no other method can. With such information on the ROI, you will be able to formulate exactly how much you can pay for each click and still get a profit.
Marketing vs. Advertising
Written by admin on October 01, 2007 under Advertising, Marketing | View Comments
The public debate about marketing vs. advertising is filled with mistaken beliefs of their various roles, often seen by the average man in the street as one and the same thing, tricks used by sellers to capture their interest and manipulate them into buying the product or service. Tricks and manipulation though are terms most marketers and advertisers would be horrified to hear about their campaigns.
Marketers vs Advertisers Defined
Marketing is usually seen by practitioners as the overall discipline used to promote products, services, brands, election candidates, programs etc. Marketing includes advertising as a child discipline, along with market research, public relations, sales, branding etc. Pricing for products and services is usually set by the marketing team of any organization.
