Introduction

Pay-Per-Click (PPC) traffic has got to be one of the most expensive forms of traffic, especially for home businesses that do not advertise using the mass media mediums (television, radio, etc.). What most people fail to see is that PPC is one of the most profitable sources of traffic you can have, and one which gives you the most control. Having more control means that it is more likely for you to be responsible for the bad results you are getting from PPC - but it also means that you have the power to change that.

 

PPC is one of the most powerful forms of traffic because you can get a very definite figure of the amount you spend and how much you get back from the investment. If you do it right, it will allow you to maximize your profits like no other method can. With such information on the ROI, you will be able to formulate exactly how much you can pay for each click and still get a profit.

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The public debate about marketing vs. advertising is filled with mistaken beliefs of their various roles, often seen by the average man in the street as one and the same thing, tricks used by sellers to capture their interest and manipulate them into buying the product or service. Tricks and manipulation though are terms most marketers and advertisers would be horrified to hear about their campaigns.

Marketers vs Advertisers Defined

Marketing is usually seen by practitioners as the overall discipline used to promote products, services, brands, election candidates, programs etc. Marketing includes advertising as a child discipline, along with market research, public relations, sales, branding etc. Pricing for products and services is usually set by the marketing team of any organization.

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Let’s start with correctly defining the phenomenon of marketing, it simply a technique to utilize the human, physical and financial resources for the demands of the customers or the market fluctuations. The art of marketing involves a proper consumption of all the resources to stay in business and requires a lot of exhaustive planning. The prevalent trend is the confusion that marketing is all about advertising and then promoting sales of goods or services. But it is really important to understand that advertising and selling are just two essential activities of marketing. Marketing is all about integrating all the organizational resources in a way that recognizes the demands of the customers and then satisfying those demands in a far better way than its competitors. It involves a great deal of research on the consumers and their requirements and formulating the best probable design, promotions and prices.

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