A Blog (fusion of Web Log) is a collection of entries that are in chronological order in a website. Blogs usually provide commentary or news on some specific topics such as food, local news or politics, online diaries, etc. usually blogs contain images, text, links connecting to relevant blogs or websites, and to related topics. A special feature of the blogs is the comments. The readers of the blog can leave comments that make the page interactive, reliable and interesting.

Article directories are websites containing a number of topics on various fields written by the authors from all over the world. The article directories provide ezine owners and website with a centralized repository that contains free information. The article directories also provide free exposure to the authors.

The Internet is not a valid place for filling up ads, products and services. Browsers need to confront whether it is subjective or objective. Blogs and articles deliver information primarily with links to the pages and ads contained in them. The major difference between both is their intention and construction.

Search engines play their part in publicizing the blogs and articles. Whenever a browser searches for an information the search engines searches the pages and indices so that the browser can get their information during a query. Blogs are generally centered on a specific topic and explore the topic in detail. An article generally discusses a large array of topics. For example, a blog may contain information on SEO. Vital information may be provided in it, but not like a article directory which explores everything in detail in separate articles.

Services and Product sales

It is always better to market a product or service through article rather than in a blog. Public has a notion that information or articles are authentic and authoritative. Blogs are a good resource of reviews of products and services but they lag behind in making a direct conversion.

As mentioned above, majority of people rely on articles than blogs. Articles are considered to have a direct impact on the public, while a blog does it in a subjective manner. Both blogs and articles have the power to promote and market products and services. Articles considered providing objective information, and a blog makes an opportunity for the marketers to create an affinity for their product among the readers and participants. For instance, A persons wants to buy a product, he refers the articles to know about the product and refers a blog to know the positives and negatives of that product.

Orchestration

The blogs and articles have a difference in their presentation. Blogs are generally subjective, updated regularly, written casually, often in a letter format. Articles are concerned with the practical consequences of actions or beliefs segmented for easy reading. If an general opinion or grievance are to be provided, blogs are the best choice. Articles are the best choice if an unbiased information or news to the public or a research results to be propagated.

Podcasting and video impregnations

Many sites use embedded videos and podcasts to enrich their blogs and articles with interesting details. Podcasts are generally related to the articles, which focus and object the cold and hard facts. Reviews about the videos still add to the information. The public perceptions of this video, which are mentioned as a review, are considered to be an extra source of information. Since these videos are closely, related to entertainment they reach people more easily and promotion becomes simple.

Advancements in Article presentations

Writing articles and posting it in a directory is a easy way of propagation of either marketing or any public or personal views. Writing an article and posting it in several article directories or sites is a time consuming process. But now several software are found for this purpose and to solve this situation. A article submitter can be used for this purpose which has the ability to submit several articles at a time.

Conclusion

Contents are more advantageous for marketing purposes. Blogs and articles aid in achieving reputation for the brand names and the selling of the product or services are made easier. It is considered that it is wise to use both methods to utilize the effectiveness of both in marketing or to broadcast a view.

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