LONDON - According to the survey conducted by online magazine brandchannel.com, Apple brand has the major impact on the world’s consumers, whereas other leading brands such as Microsoft and the United States nation brand are considered to be in need of a remake.

The survey asked its readers to mention the brand which has a major impact on their lives and also how they alter their behavior and their view regarding the world.

Approximately two thousand students and professionals voted for the Apple brand.The inventor of the Mac computer and iPod has become the favorite brand of people in six categories including most inspiring brand and the one which the people cannot live without.

Image Credit: JEBThe world’s largest software producer, Microsoft was also a winner in this survey.But it received the ambiguous honor as the brand which most readers wanted to argue with, and the one which they most wanted to remake.United States nation brand was dropped into second place.

“Apple obviously attracted the hearts of million customers globally by leading the race in almost all the categories.Others top brands such as Microsoft and the USA nation brand, also lead the race, but considered most in need of a remake,” said Jim Thompson the editor of brand channel.

The economic brand value was not taken in to account, which usually puts Coca-Cola Co’s Coke in first place.One of the most amazing results from the survey was that some of the respondents thought that there was a brand named “green”.The result comes as a result of millions of dollars spent by some of the world’s largest multinational companies to give an image for their product as “eco-friendly“.

While considering Apple, an unknown reader said “there is always a rapid moment and the company does not face any dull situation.The company concentrated in innovating new products and provided a new perspective on what we thought was carved in stone.”

On the other hand, Microsoft had “lost its innovator position and has gradually become a follower,” said another anonymous reader.The other most inspiring brands followed by Apple were Coca-Cola, Google, Nike, and Starbucks, reported the survey.

The rankings were given by the online magazine brandchannel.com which was based on answers from almost 2,000 readers from 107 countries.The survey was conducted online from 24th February to 9thMarch.The new technology of Apple has made the consumers towards this higher opinion.

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