ED

Archive for October, 2007

There is always confusion on the capabilities of the web designers and the print designers. Although the importance of neither the print designers nor the web designers cannot be underestimated, but swapping their places can give way to a blunder. The importance of the web designers is well known. The web designers are the professionals who have a profound knowledge of the designing of the web pages. It is very important to make a web page appealing. However there are different approaches that can be opted for doing so. There are different layouts, using which a website can be made. The navigation of the web page is a primary concern.

 fa.jpg

The difference between the web designers and the print designers is that, the web designers can help in the easy navigation of the web page. The web designers are more worried about the placement of the links and the buttons on the web page. If the layout of the website is properly chosen, it can increase the credentials of the web page. The print designers would however be more proficient with the artistic touch that can be lent to a web page. To make a web page more popular, it is not the beauty of the web page that matters, but it is the content that matters.

The term ‘Robot‘ was originally coined during a play by the name of R.U.R or Rossum’s Universal Robots in 1921. The term ‘Robot’ is derived from the Czech word ‘Robota‘ which means forced labor. The play, written by Karel Capek, was an astounding success when it first opened in the United States, fueling the interest in robots and robotics.

robotics.JPG

Today’s definitions of a Robot are somewhat different. The Robot Institute of America defines a robot as a reprogrammable and multifunctional manipulator that has been designed to move tools, parts, materials and other specialized devises through programmed motions in order to perform a variety of tasks. The Webster Dictionary has defined a robot as an automatic device that is capable of performing the functions a human would typically perform, or a machine that takes the form of a human.

WordPress has become so popular these days that people are looking at generating business on the internet through it. Often people who write up WordPress blogs or even design / develop their websites with the help of WordPress are looking for ways to improve search engine rankings. Here are a few ways we would like to mention that can help you optimize your WordPress blog.

Wordpress

Permalinks

A URL that links to the specific blog entry which has entered the archives section, after being displayed in the front page is called a Permalink. Very few blog hosts support this feature. WordPress luckily does. By default, WordPress indexes or names its pages containing a lot of numerals and question marks. This is a shortcoming when it comes to search engine rankings. Even if search engines do spider such links, it doesn’t happen as fast as you would want it to. It does, however, still allow you with the ability to create custom URLs, to be used in your permalinks and / or archives.

Microsoft has announced on Oct 1st 2007 that it has acquired a comparison shopping search engine called jellyfish.com. Now jellyfish will be part of Microsoft’s live search division. Microsoft believes that the technology used by jellyfish.com has good potential applications which help them to continue investing heavily in commerce and shopping.

Jelly Fish

Jellyfish is based in Madison, Wisconsin and is a customer centric new form of online advertising website. Jellyfish.com is very successful in generating huge discounts by mobilizing a large group of consumers through their auction and chat tools to buy a single product in a single day. The President of Jellyfish, Mark McGuire who has teamed up with Brian Weigand to pioneer an innovative online shopping idea to help the businesses and the consumers experience a unique internet marketplace.

Jellyfish had done remarkable venture in the field of comparative shopping engines. In terms of the deal with Microsoft, Jellyfish.com maintains its standalone identity and continues to remain in Madison with its 26 employees. Jellyfish has a very strong consumer feedback base. Most of the account holders in the site feel that shopping online with jellyfish is exciting and fun. The support staffs of jellyfish are amazing and friendly. The buyers benefit from saving lot of money more money, through shopping in jellyfish than other sites. Jellyfish also offers lot of prizes and discounts as well as cash back incentives

After years of take-overs and mergers, the top 3 search engines, Google, Yahoo!, and MSN Live, are showing all the signs of 2008 being the year they finally square up to each other in the war for dominance of the search engine market. The smallest players have been bought out or reduced to irrelevance amidst expanded service offerings and higher expectations from consumers. The first shots have already been fired, now the world waits to see who will lead the charge.

Google, Yahoo, and Live Search

The top three search engines have been built up quite differently from each other, they each started with different goals at different times in the evolution of the search engine market. Strategic acquisitions are complementing organic growth. Each has now built a solid business, protected with a range of patents, and driven by talent, and most importantly, access to massive investment dollars. Here’s the breakdown;

Google is currently number one in terms of market share and brand awareness. Founded in 1998 by Larry Page and Sergey Brin, Google has always been a search engine utilizing off page links to webpage content as the basis for determining the popularity and authority, and therefore the relevance of indexed content. Google owns Adwords, AdSense, Picasa, YouTube, and Feedburner to name but a few. They also operate one of the most popular free email services, Gmail.

The public debate about marketing vs. advertising is filled with mistaken beliefs of their various roles, often seen by the average man in the street as one and the same thing, tricks used by sellers to capture their interest and manipulate them into buying the product or service. Tricks and manipulation though are terms most marketers and advertisers would be horrified to hear about their campaigns.

Marketers vs Advertisers Defined

Marketing is usually seen by practitioners as the overall discipline used to promote products, services, brands, election candidates, programs etc. Marketing includes advertising as a child discipline, along with market research, public relations, sales, branding etc. Pricing for products and services is usually set by the marketing team of any organization.