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Archive for October, 2007
Introduction to Robotics
Written by admin on October 22, 2007 under Robotics, Technology | View Comments
The term ‘Robot‘ was originally coined during a play by the name of R.U.R or Rossum’s Universal Robots in 1921. The term ‘Robot’ is derived from the Czech word ‘Robota‘ which means forced labor. The play, written by Karel Capek, was an astounding success when it first opened in the
Today’s definitions of a Robot are somewhat different. The Robot Institute of America defines a robot as a reprogrammable and multifunctional manipulator that has been designed to move tools, parts, materials and other specialized devises through programmed motions in order to perform a variety of tasks. The Webster Dictionary has defined a robot as an automatic device that is capable of performing the functions a human would typically perform, or a machine that takes the form of a human.
Marketing vs. Advertising
Written by admin on October 01, 2007 under Advertising, Marketing | View Comments
The public debate about marketing vs. advertising is filled with mistaken beliefs of their various roles, often seen by the average man in the street as one and the same thing, tricks used by sellers to capture their interest and manipulate them into buying the product or service. Tricks and manipulation though are terms most marketers and advertisers would be horrified to hear about their campaigns.
Marketers vs Advertisers Defined
Marketing is usually seen by practitioners as the overall discipline used to promote products, services, brands, election candidates, programs etc. Marketing includes advertising as a child discipline, along with market research, public relations, sales, branding etc. Pricing for products and services is usually set by the marketing team of any organization.
