ED

Let’s start with correctly defining the phenomenon of marketing, it simply a technique to utilize the human, physical and financial resources for the demands of the customers or the market fluctuations. The art of marketing involves a proper consumption of all the resources to stay in business and requires a lot of exhaustive planning. The prevalent trend is the confusion that marketing is all about advertising and then promoting sales of goods or services. But it is really important to understand that advertising and selling are just two essential activities of marketing. Marketing is all about integrating all the organizational resources in a way that recognizes the demands of the customers and then satisfying those demands in a far better way than its competitors. It involves a great deal of research on the consumers and their requirements and formulating the best probable design, promotions and prices.